compensation: Hourly plus bonus employment type: part-time
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In the Marketer role, primary expectations are to increase and agency's policies in force by contacting potential prospects primarily via the telephone. Using scripts, Marketers contact and inform prospects of the company's products or services for the purpose of securing sales appointments for agents or Agency Producers. Marketers are responsible for tracking marketing methods used as well as their outcomes. This role gives the Marketer a foundation on which to build a network through various channels, and learn to capitalize on prospecting opportunities by utilizing multiple marketing strategies. The long term career path for a Marketer is to become an Agency Producer.
Core Job Duties
During the first 30-60 days, the core job responsibilities include, but are not limited to:
Contact businesses and private individuals by telephone in order to secure appointments for agent/Agency Producer follow up
Obtain basic prospect information such as name, address, and payment method, as well as current insurance and risk information.
Record names, addresses, purchases, and reactions of prospects contacted
Schedule appointments for agent/Agency Producer to meet with prospective customers
Maintain records of contacts and activity
Adjust sales scripts to better target the needs and interests of specific individuals
Telephone or write letters/e-mails in response to correspondence from customers, or to follow up on initial sales contacts
Deliver prepared sales discussions, reading from scripts that persuade potential prospects to meet with agent/Agency Producer with the intent to purchase insurance products
Perform other duties as assigned
When the candidate is ready for licensing which may be a little as 30 days for the right person, core job responsibilities increase in scope and complexity, as the Marketer moves through the career path to an Agency Producer role.
Communication: Has acceptable verbal and written communication skills
Teamwork: Accepts feedback when offered and works well with others
Business Results: Has the ability to meet individual performance metrics and goals and can understand marketing expenses vs. revenue and how that relates to a marketing budget
Drive and Productivity: Is able to generate great results from ordinary circumstances; prepare for problems or opportunities in advance; undertake additional responsibilities, and respond to situations as they arise without supervision
Innovation: Accepts innovation and improvement recommendations
Preferred Skills and Abilities
Four-year college degree highly preferred.
High school diploma required.
The ideal candidate will have basic PC and basic math skills, strong analytical capability, conflict resolution skills, and strong verbal and written communication skills
Note: This position may require the ability to work nonstandard hours/shifts while maintaining a structured schedule during work hours/shifts.
Job Type: Part-time to full time
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